CRAFTING IDENTITIES

Identity is malleable, shifting, never static. It is shaped by thought, practice and action through constant engagement with those and what surrounds us, just as the Ferrari world is shaped by skilled hands that give form to speed in pursuit of excellence while creating beauty with a competitive spirit. Nowhere in the world does identity emerge as a creative act as fully as it does in New York.

Here, in a metropolis that is a melting pot of countless cultures, where constant exchange with everyone is part of everyday life, each person is driven to find their true self, to boldly assert their essence, to become one among hundreds of thousands. If I can make it there, I’ll make it anywhere.

This reflection is the starting point for Ferrari’s SS 27 Runway Collection, which is why it is presented in New York.